Pick it up. Plug it in. Play.

One music store for the whole family, in Torrington, CT.

Give it a strum

Since 1998, families and players have come here for instruments, private lessons, rent-to-own school rentals and repairs. Every guitar we sell is set up before it leaves the store.

Mon to Fri 11 to 6 · Sat 10 to 2
The guitar wall at George's Music Center
4.8
110 Google reviews

Schools we rent for

Starting in the middle of the year? That's fine.

Rentals run all year, and the season starts in August.

28 years in Torrington

Torrington's music store since 1998.

George Donovan Jr. opened George's in 1998. Today Sam and Jerry, who worked beside him for years, carry it on with the same name, the same counter, and a setup on every guitar that leaves the store.

Read our story

Take a look around

Inside George's Music Center.

These are our own photos of the store. Come see it in person, plug in and play.

Drum kits and cymbals set up on the showroom floor
Drums and cymbals
Effects pedals in a glass case at the front counter
Pedals and effects
The band and orchestra wall with saxes, trumpets, a cello and violins
Band and orchestra
A lesson room downstairs with a keyboard and music stand
Lesson rooms
A row of guitar amps on a carpeted riser
Amps
Electric and acoustic guitars along the guitar wall
Guitars and basses
The building sign: guitars, keyboards, drums, band instruments, pro audio, lessons and repairs
The sign out front
George's Music Center storefront at 905 New Harwinton Rd
The storefront
  • Carr
  • Mesa/Boogie
  • Magnatone
  • PRS
  • Ibanez
  • Tama
  • Zildjian

Dealer for these brands and more: see every brand we carry. Looking for something specific? Call and we'll check the wall or order it.

Shop gear online on Reverb
4.8
from 110 Google reviews

What people say about George's.

“Sam and Jerry take great care of their customers. I highly recommend their luthier services for guitar and bass, their setups at top notch and keep my gear in tip top shape.”
Wes · Google review · Setups on guitar and bass
“Sam and her team were amazing … No pressure, all questions answered, and an inviting experience overall.”
David · Google review · Buying a PRS guitar
“My son has been taking music lessons at George's for over 5 years … Eric goes above and beyond and we are grateful to have him as my son's music teacher!”
Christina · Google review · Drum and piano lessons

A music store near you

The music store for Torrington and the Litchfield Hills.

On Route 4 in Torrington. Players and band families from all over the area shop, rent and take lessons here. Every town has its own page: find yours.

We're a vendor to Mohegan Sun. See gear for pros and venues

Questions about George's Music Center

Hours, rentals, lessons and more. Call the store for anything else.

When are you open?

Monday to Friday 11 AM to 6 PM, Saturday 10 AM to 2 PM. Sundays by appointment: call the store. Holiday hours are on the Visit page.

Where are you?

905 New Harwinton Rd in Torrington, in the Eastside Commons plaza on Route 4. Park in the plaza. Lessons are downstairs.

How do I rent an instrument for school?

Send a rental request from the Rentals page or call the store. Rentals are rent-to-own, so your rental fees count toward buying the instrument.

How do I start lessons?

Call the store, or send a lesson request and we will call you. Tell us the instrument and the student's age, and we'll match you with one of our five teachers.

Can I buy gear online?

Used and vintage gear is in our Reverb store. For anything new, call and we'll tell you what's on the wall or what we can order. We also buy and trade used gear.

Find us

905 New Harwinton Rd, TorringtonCT 06790 · Route 4, in the Eastside Commons plaza

Park in the Eastside Commons lot. For lessons, head downstairs to the lower level.

Walk the store in 360
Store hours
Monday11 AM to 6 PM
Tuesday11 AM to 6 PM
Wednesday11 AM to 6 PM
Thursday11 AM to 6 PM
Friday11 AM to 6 PM
Saturday10 AM to 2 PM
SundayBy appointment
Holiday hours
Wed, Nov 11 · Veterans DayClosed
Thu, Nov 26 · ThanksgivingClosed
Fri, Nov 27 · Black Friday11 AM to 6 PM
Sat, Nov 28 · Small Business Saturday10 AM to 2 PM
Sun, Nov 29 · Holiday Sunday10 AM to 2 PM
Sun, Dec 6 · Holiday Sunday10 AM to 2 PM
Directions Call